Ashfield Land.

Ashfield Land is a property company that has delivered projects across strategic land, development and investment since 1990.

The Camargue Group (jfd and Camargue) has worked with Ashfield Land for around a decade, supporting the business with its public relations and stakeholder engagement. We were recently tasked with refreshing and modernising Ashfield Land’s brand, and developing a new website and suite of marketing materials to reflect the company’s expertise and stature.

We created a refreshed brand logo, strategic brand positioning and messaging, along with a cohesive visual system to be applied across various marketing materials, as well as the creation of a new CMS-driven website.

The new user-friendly website enabled team members to easily create blog posts and project updates, profiling the company’s achievements and projects to potential investors, clients and partners. 

We art-directed the Ashfield Land team's photography shoot in and around their London office in Mayfair, while also commissioning and overseeing site project photography and filming, both on the ground and in the skies, across six locations nationwide. 

Being part of the Camargue Group, Ashfield Land had essential access to a team of industry-focused copywriters and strategists, as well as creative and digital experts. We collaborated closely with Ashfield Land throughout the process, creating the necessary assets to support the company's future goals and ongoing growth plans.